ppc

How to Keep Tabs on Your PPC Marketing Company

July 8, 2010

Over the past five years we have attempted to have an outside company run our Adwords campaigns on three occasions. One of the companies lasted about a year one lasted ten days and the other was in between. Overall I have been disappointed with the performance of all of them and can say that apart [...]

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Idearc Media Update - Just Desserts?

September 24, 2009

You may recall that we had some serious problems dealing with Idearc Media for Google Adwords campaigns a few months back. We told them multiple times that we weren't working with them anymore and they kept charging us for services they weren't providing. I finally spoke to our new sales rep, George (Nick is gone) [...]

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Don't Use Idearc / Verizon for PPC Google Adwords Management

June 11, 2009

A few weeks ago we explored some options for having our keyword advertising managed by an outside group and settled on Idearc Media, owned by Verizon. They seemed to have a reasonable grasp of things and except for some doubtful answers about Catholicism by our account rep, seemed like they would do a good job. [...]

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