marketing

How to Keep Tabs on Your PPC Marketing Company

July 8, 2010

Over the past five years we have attempted to have an outside company run our Adwords campaigns on three occasions. One of the companies lasted about a year one lasted ten days and the other was in between. Overall I have been disappointed with the performance of all of them and can say that apart [...]

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Brag

April 7, 2008

In Colorado Springs there is a car repair center called Elite Auto. The lobby is clean and with carpet could pass for the reception area of a dentist's office. There is a fridge in the corner with free drinks for customers. On the wall next to the cash register are dozens of thank you notes [...]

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How To Conduct Advertising Campaigns

February 28, 2008

I've mentioned several times that if you can't measure the response, don't pay for the ad. Mark Riffey has several tips on how to properly handle your advertising campaigns. Go take a look.

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Making That Crucial First Impression - Your Business Isn't a Lemonade Stand

November 26, 2007

I recently saw several yard signs around town for a company / individual that hangs Christmas lights. The sign looks like it was made by my six-year-old daughter. Just picture the stereotypical "Lemonade 5c" and you'll get the picture. Would you trust these folks to safely and properly hang your Christmas lights? The first impression [...]

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