Catholic Retailing Tips

America Magazine - A Case Study in How Not to Find Advertisers

May 18, 2011

Every now and then we get calls or letters from the National Catholic Reporter or America Magazine asking us to advertise in their publications. It is quite obvious that no research is done by the advertising staff before the time and money is wasted on these efforts. A case in point: the advertising packet I […]

Read the full article →

How E-Book Distribution Works

May 18, 2011

And why we can't carry ______. The Catholic industry is currently about two years, and quickly approaching three, behind the rest of the e-book revolution. During that time an e-book conversion and distribution industry has grown up that favors huge companies and leaves individual stores unable to carry e-book products. Here's how the industry works. […]

Read the full article →

Cloak and Dagger

May 4, 2011

Spying isn't a bad thing, it's a survival skill for business. Read my latest post at How to Run a Catholic Store.

Read the full article →

Non-Catholic Christian Publishers See Spike in E-book Sales

May 2, 2011

Read my latest at How to Run a Catholic Store.

Read the full article →

Borders is Bankrupt. Here's What You Can Learn

April 30, 2011

Read my latest over at How to Run a Catholic Store.

Read the full article →

Of Burritos and Baseball Bats

April 27, 2011

Check out my latest post over at How to Run a Catholic Store.

Read the full article →

Aquinas and More Founder Launches Initiative to Help Catholic Stores

April 17, 2011

Colorado Springs, CO – Ian Rutherford, founder of Aquinas and More Catholic Goods, announced a new program to help Catholic store owners and potential store owners run better businesses. Consisting of over 100 blog posts, weekly newsletters, a book, and personal consultation, HowToRunACatholicStore.com offers multiple paths for a Catholic store owner to follow. “I have […]

Read the full article →

Why Would You Poison the Well?

April 16, 2011

Read my latest over at How To Run a Catholic Store.

Read the full article →

How to Assemble a First Communion Banner Kit

March 16, 2011

Our six year old daughter assembled this kit just to make sure that it was really as easy as Illuminated Ink said it would be. Guess what? It is!

Read the full article →

Why We Don't and Won't Ever Carry Richard Rohr

March 16, 2011

At Aquinas and More we have always had a policy that we will only carry product that is true to Catholic teaching. Why carry product that undermines the Church unless you want to destroy your own business? Could you imagine Coke or Pepsi selling literature or sending out spokesmen that praise the competition as being […]

Read the full article →