Remember the parable about the woman and the judge? She kept knocking at his door in the middle of the night until he finally listened to her case just so she would leave him alone.
I'm sure that the founders of Herald Entertainment felt like that woman after contacting us for months to try and get us to carry their new product line for kids. They called. They sent us product samples. They sent us email. They called again. Finally, they sat down with me at the International Christian Retail Show and said(with cotton balls in their mouths) "Look, we're going to make you an offer you can't refuse." And I couldn't because the new line was really great:
Designed for young children
A likeable Franciscan hero
Holy cards with a current look
Coloring books and bookmarks to go along with the DVDs