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How Not to Write a Press Release

I recently stumbled across a press release that I assume was written by a Catholic company promoting its new products. While I commend the publisher for actually having enough business sense to make use of press releases, the manner in which this was accomplished veered into that murky area of ethics that I have commented on before.

The publisher put in quotes from another Catholic publisher talking about his financial hardships and mentioned two publishers by name that are having problems before talking about how even if these publishers go under, his company will be there to fill the gap.

It seems that in an industry where many companies are struggling financially, highlighting those companies by name for no reason other than to promote your own products is pretty low.

It would have been possible to write the same press release and mention industrial problems without singling out specific vendors.

If you want tips on writing good press releases, I recommend the Christian Newswire article.

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