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How To Conduct Advertising Campaigns

I've mentioned several times that if you can't measure the response, don't pay for the ad. Mark Riffey has several tips on how to properly handle your advertising campaigns.

Go take a look.

{ 2 comments… add one }

  • Guerrillero February 28, 2008, 3:08 pm

    thanks for the link. very helpful for any potential advertiser!

  • Mark February 28, 2008, 11:21 pm

    Thanks for shining a light on my post, Ian:)


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